How do I choose the right real estate agent?

The right agent isn't automatically the one who gives you the highest valuation or has the biggest billboard. You are hiring someone to manage one of the largest financial transactions of your life.

Interview more than the suggested price

How did you arrive at your recommended price?

They should be able to walk you through the comparable sales, the current competition and the strategy — not just the conclusion.

How will you market the property?

Ask for specifics. Photography? Advertising? A buyer database? Social? Local marketing? Feature sheets? Ask to see the last three listings they launched.

How will we communicate?

Agree on frequency and method up front. Most seller frustration during a listing is about silence, not about strategy.

What happens if the home doesn't sell immediately?

A good plan extends past launch day. Ask what changes in week three, and what triggers that decision.

What experience do you have in this area?

Local knowledge matters, because markets can behave differently even between neighbouring communities.

See who works in your area Browse local agents with their areas served, reviews and recent activity, and contact the ones you want to interview. Find a local agent

Don't choose on the highest valuation alone

An agent suggesting a dramatically higher price may well be right. Ask them to show you why. A recommended listing price should be supported by evidence and a strategy — not simply be the number most likely to win the appointment.

The valuation is a proposal, not a promise. The market decides the price; the agent decides how well it is presented to the market.

You are the one choosing

Communities may show sponsored professionals in your area, and we say so where it applies. You can review your options and choose the professional you want to work with — including interviewing more than one.

More seller guides

How do I compare offers on my home? — Price matters, but so do conditions, deposit, financing, closing date and certainty.
What happens after I accept an offer? — Conditions, paperwork, closing preparation, and the surprisingly emotional final step.
Should I buy first or sell first? — The trade-offs of coordinating two transactions, and what to know before you commit to either.
What is my home worth? — How home valuations work, why two estimates can disagree, and which factors move your value most.

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Stuart Hall, REALTOR® · Licence #LIC-00651009 · Century 21 Bravo

Data from MLS® System. Deemed reliable but not guaranteed accurate by CREA. The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by The Canadian Real Estate Association (CREA) and identify the quality of services provided by real estate professionals who are members of CREA.

REALTOR®, REALTORS®, and the REALTOR® logo are certification marks that are owned by REALTOR® Canada Inc. and licensed exclusively to The Canadian Real Estate Association (CREA). These certification marks identify real estate professionals who are members of CREA and who must abide by CREA’s By-Laws, Rules, and the REALTOR® Code.