Seller guides

How should my home be marketed?

Putting a property on the MLS® System matters. But it is one part of presenting a home to the market, not the whole of it. A strong launch makes the property easy to discover, easy to understand and hard to forget.

Professional presentation

Depending on the marketing plan, this can include:

Property portals

MLS® distribution makes the property available across participating real estate websites and platforms — including this one. It is the baseline every listing gets, which is exactly why it cannot be the whole plan.

Buyer alerts

People already searching for homes matching your location, price and features are among the most relevant audience there is. They are looking for your home before it exists as a listing.

Social media

Targeted digital advertising

Paid campaigns extend reach beyond the people who happen to find the listing themselves, and can be aimed at the areas and audiences most likely to move to your neighbourhood.

Local marketing

Don't overlook the people nearby. Neighbours often know someone trying to move into the area. Depending on the property, this can include postcards, neighbourhood mail, feature sheets and open-house materials.

Thinking about listing? See how Communities and participating local agents market a home — and start with a free valuation and market report. Explore selling with Communities

The question worth asking

Instead of asking an agent:

“Where will you list my home?”

ask:

Show me exactly how you plan to market my property, from launch through to sale.

A marketing strategy should be something you can see before you sign, not something described after the fact.

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Stuart Hall, REALTOR® · Licence #LIC-00651009 · Century 21 Bravo

Data from MLS® System. Deemed reliable but not guaranteed accurate by CREA. The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by The Canadian Real Estate Association (CREA) and identify the quality of services provided by real estate professionals who are members of CREA.

REALTOR®, REALTORS®, and the REALTOR® logo are certification marks that are owned by REALTOR® Canada Inc. and licensed exclusively to The Canadian Real Estate Association (CREA). These certification marks identify real estate professionals who are members of CREA and who must abide by CREA’s By-Laws, Rules, and the REALTOR® Code.

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